Head of Marketing at accesa.eu
I’m a data-driven, systems-minded operator with 14+ years of experience scaling tech ecosystems—from early-stage startups to mid-sized consultancies and SaaS platforms.
Currently serving as Head of Marketing at Accesa as well as member of the Company Committee, I lead go-to-market strategy, demand generation, brand transformation, and all commercial-supporting initiatives across Europe.
I’ve managed 7-digit budgets, grew a product from a couple thousand users to millions organically, and led cross-functional teams of 20+, collaborating with C-level executives, product, engineering, and sales to turn insight into sustainable growth.
I specialize in:
- Building go-to-market strategies rooted in real-world traction and competitive intelligence
- Leading product marketing for complex, tech-first offerings (AI, IoT, SaaS)
- Orchestrating cross-border positioning and messaging across US, DACH, and the UK
- Creating alignment between business goals, human systems, and brand narratives
